MALDIVES PARTICIPANTS IN ATM 2016
BY: moosawaheed, 26 Apr 2016
Maldives Marketing and PR Corporation together with partners from Maldives Tourism Industry are to taking part in Arabian Travel Market 2016 (ATM 2016). ATM is annually held at Dubai International Convention and Exhibition Center. This year the fair is going to be held from 25th to 28th April.
This year is the 22nd edition of the Arabian Travel Market; the first ATM was organized in 1994 by Reeds Exhibition. The company has been successfully organizing Travel and Trade fairs worldwide. Other exhibitions organized by Reed Exhibition are WTM London, WTM Africa and ILTM Top Resa to name a few.
Arabian Travel Market is the third largest Fair which MMPRC participates. This year more than 50 companies from the Industry registered for ATM. More than 100 participants have traveled to Dubai to attend the largest travel and trade fair in the Middle East.
Tourist arrivals from the Middle East have been growing over the years. A growth of 12.8% of tourist arrivals was recorded in 2015 compared to previous year. The biggest market in the Middle East is Saudi Arabia. As of February 2016 a total 7,073 tourist from Middle East have visited Maldives. Compared arrivals in 2015 for this duration a growth of 10.6% is observed.
Middle East is the Transportation Hub from which major Airlines such as Emirates, Etihad Airways, Qatar Airways and Fly Dubai have regular scheduled flights directly to Ibrahim Nasir International Airport. Recently addition to flight from Middle East is Saudi Arabia’s national carrier Saudi Airlines.
Although with such good connections between Maldives and Middle East tourist arrivals from this region are still comparatively low when compared to European regions. The main objective for ATM 2016 is to identify strategies to further boost arrivals from this region. To achieve this goal meeting major tour operators and travel agents as well as Airlines will carried during ATM. In addition to this Maldives will also give a destination briefing in Travel Agent Academy a special networking and training event for Travel Agents.
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