Malé — In response to public concern over rising fruit prices during Ramadan, Madihaa Company Pvt Ltd has announced a major price reduction on oranges and introduced a fresh shipment of pink guava, ensuring better availability and affordability for consumers across the capital region.
Since the beginning of Ramadan, many Maldivians have voiced concerns over the high cost of oranges, a staple fruit for Iftar. Social media platforms have reflected widespread frustration about limited supply and increasing prices in the market. After facing significant sourcing and shipping challenges, Madihaa Company has successfully received its new shipment and reduced the retail price to MVR 4 per orange, one of the most competitive rates currently available.
In addition, the company has also received a fresh shipment of pink guava, further strengthening fruit availability during the holy month.
Available Across All Ufanveli Shops
Both oranges and pink guava are now available at all Ufanveli Shops in Malé and Hulhumalé, making it convenient for customers to purchase fresh fruits at affordable prices.
Ufanveli Shops, operating under Madihaa Company, have become well known for providing fresh fruits, vegetables, and essential food items to households on a daily basis. With strategically located outlets in busy residential and commercial areas, the shops serve as accessible neighborhood stores for families preparing for Iftar and Suhoor.
During Ramadan, Ufanveli Shops play an even more important role by ensuring:
Stable and reliable fruit supply
Competitive and fair pricing
Fresh stock rotation
Convenient shopping close to home
By distributing the new shipments across all outlets, Madihaa aims to prevent shortages and make sure customers in both Malé and Hulhumalé benefit equally from the reduced prices.
Health Benefits for Fasting
Oranges are rich in vitamin C, antioxidants, and natural sugars that help restore energy levels and hydration after long fasting hours. Their high water content makes them especially refreshing at Iftar.
Pink guava offers additional nutritional benefits, including:
Very high vitamin C content
Dietary fiber to support digestion
Antioxidants such as lycopene
Potassium for electrolyte balance
Natural energy release for sustained strength
These fruits provide healthier alternatives to processed sugary drinks and are ideal for both Iftar and Suhoor meals.
A representative from Madihaa Company stated:
“Since it is Ramadan, we want to offer maximum products to customers at the most affordable rates. Ufanveli Shops are committed to making quality fruits accessible to everyone.”
With improved supply and reduced prices, Madihaa Company and Ufanveli Shops aim to ease the financial burden on families and ensure that fresh, nutritious fruits remain within reach throughout the holy month.
