The Maldives Marketing and Public Relations Corporation (MMPRC) in association with Bicocca University in Milan have participated in the Expo Milano 2015 from 1st May to 31st October 2015. Over this six month period, Milan will become a global meeting point where more than 140 participating countries converge. Thanks to the presence of participating countries, international and non-governmental organizations EXPO expects to welcome Million visitors to its 1.1 million square meters.
Every country will have the opportunity to be the focus of the entire expo on their designated “national day”.
Maldives National day is being celebrated on 10th of August 2015, with a flag hoisting ceremony and colorful activities throughout the day. Maldives have geared with festivities such as colorful cultural performances.
Mr. Abdulla Ziyath, Managing Director of MMPRC will be heading the delegation.
Participation in such a mega event is believed to gain huge exposure to the Maldives and it will be a good opportunity to re-establish Maldives as a world-class destination as well as act as a part of the promotional activities aimed to reach the target of 1.4 million tourists for the year 2015.
Italian market hold potentiality and the arrivals from Italy are positively reacting. Arrivals to Maldives have been steady with an arrival of 57,862 at the end of 2014. During the month of June 2015, the market recorded a total of 2,017 which was a growth of 12.5% compared to the same period in last year. Italy currently holds 5.9% of the market share.