SATA is the first travel awards endorsed by regional organizations including Colombo Chamber of Commerce, Federation of Chambers of Commerce in Sri Lanka, Association of Travel Agents Maldives, Liveaboard Association of Maldives, Association of Tourism Trade Organizations, Association of Professionals in Tourism India, Kerala Hotel General Manager's Club and Confederation of Accredited Tour Operators India.
While the brand has been supported by Asian Traveller, Asian Diver, Asian Geographic Passport, Floating Asia, Maldives.net.mv .
SATA will consist of a weekend retreat having SATA Opportunity, SATA Gala and Awards followed with SATA Celebrations.
Having 273 nominees for 39 categories fallen into 10 segments from leading hospitality brands.
