Today, This National Day of Maldives, Ooredoo Maldives launches “Eku” – its new campaign that promotes a message of togetherness and harmony with a special “lhen” (poem).

Eku (Together)

Ekakaai eku, anekaku (One, with another)

Badhahi kamaai eku, aailaa (Together with family)

Aailaa aai eku, hiyhamajehun (With family, comes contentment)

Ehbaivanthakamaai eku zuvaanun, (Unity, with youth)

Zuvaanunnaai eku, ummeedhu (With youth, comes hope)

Ilmaai eku hunaru (Knowledge, with skills)

Hunaraai eku, hihvaru (With skills, comes courage)

Dheyseennaai eku bidheyseen (Locals with expatriates)

Gadharaai, ikhthiraamaai eku (With honour, and respect)

E avashaai eku mi avah (Neighbourhoods with neighbourhoods)

Eku ekee, gulhigen (Together, united)

Ekuverikamaa, alhaalumaa, adhi oagaatherikamaai eku (In friendship, caring and compassion)

Ekani nuvees (Alone, we cannot)

Eku nuve nuvees (Unless united, we cannot)

Eku ekee emmen, emmenaai eku Ooredoo (Everyone together, Ooredoo with everyone)

A sequel to Ooredoo’s popular Varah Thafaathu campaign that celebrated the differences which makes our communities so great, Eku campaign talks about embracing our differences and uniting as one community. The campaign also highlights Ooredoo’s continued commitment towards enriching the lives of its customers and providing innovative solutions that help customers achieve their various goals.

The company today unveiled the Eku campaign at a special keynote event held at Maldives National University, with the Ooredoo brand team briefing the university’s marketing students on campaign strategy development and execution. Click here to view the official campaign video.

Speaking at the launch event, the Director of Sales & Brand at Ooredoo Maldives, Hussain Niyaz said: “On behalf of the Ooredoo Maldives family, I extend warm greetings on the occasion of the National Day to our beloved brothers and sisters across the country. We are delighted to unveil our Eku campaign today, and reaffirm our brand promise of enriching people’s lives and enabling communities to grow closer together through our first-class technologies and innovations.”

Stay tuned for more surprises in store for Ooredoo customers, as part of the Eku campaign. For more information about Ooredoo’s vast variety of digital products and services that connect its customers to new and exciting opportunities for development, visit www.ooredoo.mv.