The MILO Connect Forum 2024, held on February 22nd at the Hotel Jen Ballroom, focused on empowering youth and growing the sports industry in the Maldives as well as finding new ways for MILO to support this growth. This event brought together key stakeholders to reinforce the brand's dedication to fostering active lifestyles through sports initiatives, marking another milestone in MILO's commitment to nurturing youth and sports development in the Maldives.

The forum was led by Mr. Dishan Wijayawardena, Head of Exports at Nestle Lanka, and chaired by Nestle Lanka’s Managing Director, Mr. Stefan Bernhard. Distinguished guests included Commissioner of Sports, Mr. Mohamed Tholal and Managing Director of Lily International Mr. Amir Mansour, who engaged in discussions about the challenges and opportunities within the Maldivian sporting industry.

Over the years, the brand has become synonymous with sports and youth empowerment in the Maldives. The MILO Connect Forum 2024 served as a testament to this legacy, showcasing MILO's continued contribution to supporting the growth and development of the nation's youth.

As the principal sponsor and partner of eight sports associations, over 5 major sports academies and numerous major sporting events, MILO has consistently supported youth and sports in the Maldives. Going forward, the brand aims to explore new areas for development, seeking ways to support and enhance youth and sports initiatives. This strategy underlines MILO's dedication to broadening its impact, ensuring young athletes have ample opportunities to excel and lead active lives